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4 Steps To Writing Powerful Sales Letters
(c)
by John Colanzi
I'm sure you've seen those ads that grab your attention
and have you ready to pull out your wallet or credit card. They are making you
an offer you can't refuse.
Don't you wish your ads were that
persuasive?
Are the marketers who wrote these ads natural born
writers, or is there a formula that you can learn?
Writing to
persuade is a skill that can be learned, like any other skill. It's just a
matter of breaking down the process into four simple steps.
Step #
1.
The first step in writing your killer sales letter is to
identify your target market.
This seems simple enough, but how many
marketers do it?
When reading some of the ads I get in my inbox, I
have to wonder.
I don't want to burst your bubble, but the truth is,
not everyone on the planet is a prospect. Concentrate on those who are.
Before you begin your ad campaign identify your target audience.
Step # 2.
Once you've identified your target market, determine
what their major problems are.
* Do they need more money?
*
Do they need to save time?
* Are they interested in improving their
health?
Sit down and determine every problem that your prospects have
and decide how your product or service can help solve their problems.
There are no shortage of problems, but there is a shortage of problem solvers.
Start becoming a problem solver and you'll always be in demand.
OK,
you've identified your market, you've determined what problems they have, now
you're ready for the next step.
Step # 3.
The third
step in writing your killer copy is to let your prospects know that there is a
solution to their problem. Not only is there a solution to their problem, but
you have the solution.
Remember these three magic words, "I can
help."
Identifying the problem is not enough. You have to show the
reader that there is a solution and you have it.
Tell them every
benefit they will get when they order your product, or take advantage of your
service.
Let them know you can help them
* Make more
money
* Save time
* Improve their health.
Step # 4.
The final step in creating killer ad copy is getting
the prospect to take action.
Identifying your market, determining
their problems and letting them know you have the solution, is not enough.
You have to make them act.
You have to create a sense of
urgency.
There are many ways you can do this.
You can offer
a special discount for fast action.
You can offer special fast action
bonuses.
Ask for the order.
Let them know they don't have
to put up with their problems another day.
You can solve them right
now.
These four steps are a basic outline to get you started.
Start studying the sales letters you read and break them down into the
four basic steps.
Determine how effective the writer was in covering
the bases.
Make notes on how you could improve on the sales letter.
Learning to write persuasive copy is a life - long venture.
When you're writing your next sales letter, remember the four step formula.
1. Identify your market
2. Identify their problem
3. Let
them know how you can solve their problem
4. Ask for the order
Wishing You Success,
John
Colanzi
Copyright (c) John Colanzi.
John Colanzi uses the
Plug-In Profit Site to earn multiple
streams of income from
home on the Internet. What about you?
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