How to Market with Ezine Articles
Copyright © Charlie Page


Of all the ways that people have invented to sell things over the Internet, writing free articles to run in ezines is perhaps the most effective. One great thing about this method of marketing is that you can do it with NO money. So if you are just starting your Internet marketing career, put away the Visa and warm up that keyboard! Article marketing may be the perfect way to market. It's free to do. It educates prospects. It gets your message in front of thousands of interested prospects you would NEVER reach otherwise. It's viral. Best of all ... it works!

So what is "article marketing" and how can it impact your world? Glad you asked. ;) What we call "article marketing" is simply writing informative articles and having those articles run in ezines. If that sounds hard, it's not. Let's run the numbers for a moment.

There are over 300,000 ezines out there. Estimates say that over 90% of them use free articles in their ezines. That means there is a HUGE market for your articles, no matter what you want to write about.

We like to say it this way. From cat food to Katmandu, there's an ezine out there for everyone. You included.


The Big Picture

The first step is to understand the goal of article marketing. The goal is to write an informative article and have it run in as many TARGETED ezines as possible. When people read the article they see your resource box at the end of the article, click to your website and buy your stuff. They learn something, and you make money. Very simple.

Notice the emphasis on targeted? Please, please, whatever you do, do not waste an editors time with articles that they don't need. One of the greatest things about the Directory of Ezines is that you can use it to find the perfect ezines for your articles ... fast. Use the DOE, but never spam editors with articles they can't use.

<Getting off soapbox now> ;)


How to Write the Article

You want to write an informative article about something you know. Once you chose your subject, here's the magic formula for writing the article. Five easy steps.

1. Be yourself. Don't try to write like anyone else. Let your personality shine through.

2. Tell a story. People love to hear an interesting story.

3. Limit yourself to 600 words. This is an ideal length for most ezines. Format your article to 65 characters per line with a hard return at the end of each line.

4. Have a clear opening, make three or five points it the middle, and have a brief conclusion.

5. THIS IS THE BIG ONE. Give the reader a few steps he or she can take to make your idea work for them. Tell them what to do first, second, third to accomplish the task you are writing about.

If the reader can take ACTION based on what you wrote (just like you can now apply this formula to your writing) you will have delivered valuable information to them. Do that and, hopefully, they will keep reading your stuff! ;)

How to Find the Right Ezines

The absolute, 100% effective, surefire way to do this is to use the Directory of Ezines. Sorry, couldn't resist. ;)

Look for ezines that have these three things. First, the ezine content matches your article content. Second, the ezine accepts articles. Third, the reader is someone who would be a good customer for you. Once you nail down those basics you have found the perfect market for your articles.


How to Approach the Editor

The BEST way to approach an editor is this.

1. Subscribe to the ezine.

2. Read a few issues.

3. Write a personal note commenting on what you enjoyed about the issues that you read.

4. Offer your article as one that might fit in.

5. Ask to be informed if your article is run.

6. Thank them for their time.

7. Be available if they have questions.

If an editor chooses your article, the odds are they will run your articles in the future as well. Stay in touch and you can develop close relationships with literally hundreds of editors. Remember that each editor represents thousands of readers that you may never reach any other way. Also remember that the editor is a busy person. Keep your email brief.


How to Maximize Your ROI

Include a "resource box" at the end of the article. A resource box is where you sell the reader on going to your website, subscribing to your ezine, or taking any other action you want them to take.

Marketing with ezine articles is truly a win-win-win proposition. The publisher wins because he or she gets great free articles. The reader wins because your article is informative and tells them how to accomplish an important task as easy as 1,2,3. You win because hundreds of thousands of readers see your selling message at the end of your article.

All of this with no out-of-pocket costs. Now THAT'S a beautiful thing!

Charlie Page is the owner of the Directory of Ezines, the first and most comprehensive list of quality ezines that accept advertising available on the Internet. Charlie can show you how to sell more products and earn more affiliate commissions using the Internet's #1 marketing method ... ezine marketing!

Promoting Your Business with a Copper Wire? Think Again.
So many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get and keep their business running during those early years of their operation. [read more...]

How to Calculate ROI (Return On Investment)
ROI (Return on Investment) is probably the most important calculation one needs to make to ensure the long-term viability of their business. It is not enough to build in a profit margin on the product or service being offered. One must track with proficiency the amount of dollars being invested into attracting sales and how much ROI those dollars put back into the business. [read more...]

Tracking Offline Advertising Success by Measuring ROI
The great promise of online advertising has always been that advertisers will now be able to effectively track the successes and failures of their online advertising efforts. This promise has been met. [read more...]

How To Measure Advertising Success Online
It is easy for me to tell you that you need to track the success of your online advertising. It is also easy for me to tell you that you must do so in order to know which of your advertising is helping you to make a profit, to break even, or to break the bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business. [read more...]

How to Maximize the Value of Your Time
How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be the result of a poor business idea or plan, a lack of advertising, or the mismanagement of your business’ resources. [read more...]

Plug-In Profit Site™ - Complete Money Making Site Setup FREE!
Launch your very own money making website today that's 100% ready to take orders and pull in massive profits for you right now...guaranteed! I will get you setup and ready to start making money from the comfort of your own home by this time tomorrow. [click here...]

FREE! Work At Home Business Opportunity
Retired? Unemployed? Laid-Off, or Insufficient Income? Start your own Internet business from home. Build residual and leveraged income to create real wealth. World Wide Income System that REALLY WORKS! All it needs is you. FREE Training and support, websites and products all provided! - ZERO RISK! [click here...]

Allen Says' Internet Warriors - The Only Home-Based Marketing Group On The Internet That Has Actually Helped Thousands Of People Start Making Money From Their Homes!
If you have been looking for a way to make money on the Internet from home, you can stop looking....you just found it. I can almost guarantee you have heard about us already, but it's hard to find out who really does come through for you and who doesn't isn't it? [click here...]

A Swarm Of Traffic To Your Website
There's a new, fully automated traffic-generation system that can send 1000s of targeted prospects to your website, every single day, for FREE! It takes just 5 minutes to set it up, and it's totally "viral"... Check it out and create a FREE account today! [click here...]

This Company Has Cut $10,000+ Checks For People Who Worked Its Plan For Only 30 Days!
The Internet is growing up, and it is now opening up MORE opportunities than ever before for individuals like you and me — creating more millionaires than any other medium in history! In fact, right now you can join an incredible opportunity to capitalize on this on-the-verge-to-explode home based Internet business trend today! [click here...]

What if I could show you how to start an Internet Business in less than 24 hours, and see profits by next weekend — would you be excited?
I now make $7.6 million per year... But if I had to start again from SCRATCH, this is how *I* would build my first Internet business in less than 48 hours and see profits by next weekend..." [click here...]

The so-called "experts" are NERVOUS...
I'm giving away my most advanced e-mail marketing secrets — stuff that even they don't know about! So for the first time ever you can... [click here...]

At Last, You Can Package And Sell Information Online Using The Same Tool We Used To Make $254,049* Selling Just One eBook!
Announcing "eBook Pro," the only software in the universe that makes your information virtually 100% burglarproof! It comes with a comprehensive one-year, money-back guarantee, and it's available for a short time at less than 1/500th of its original cost... [click here...]

I still can't believe I'm doing this...
I've spilled the beans about how ANYONE (no matter who you are OR what your background is) now has the opportunity to build a wildly successful Internet business*... And I've wagered over $68,792 to prove I can show even a complete beginner exactly how it's done! [click here...]

-- FOR IMMEDIATE RELEASE -- EXCLUSIVE INTERVIEW!
Learn how this regular guy from Oregon has been quietly raking in $32,876 A DAY with his ugly, outdated web site — WITHOUT spending a dime on traffic or advertising! [click here...]

Discover The Insider Secrets To These True Internet Marketing Success Stories...
Real people are making $30,000 to $2,000,000 each year with their Internet home-businesses — hear their stories and learn how they did it... Straight from the horse's mouth! [click here...]