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Why are people leaving?
Copyright ©
Charlie Page
While the number of people who sign on to the Net
for the first time still increases every day, people are *leaving* their
Internet businesses in record numbers.
Some have even made a career
out of leaving the Internet. ;)
People are leaving the Net because
they are fed up ... frustrated ... disappointed.
You may have felt
the frustration too. So much hype, so few real answers. So many promises, so
little reality.
One of the things I like about my autoresponder
service is that people can leave comments behind when they leave our little DOE
Insider family.
Mostly, people tell us what's on their minds. If I
can help, I write them back even though they left the list.
We had 10
people leave the list last week (we're blessed with a low unsubscribe rate) and
the comments they left behind point up an interesting trend.
-----
Comments: I just do not have time to deal with it, but I think
you are doing a good job for the people that do :)
Comments: I am
withdrawing from Internet Marketing so I no longer require this service. Thank
you.
Comments: I do not need the information anymore. I have quit my
business. Thank you!
Comments: Changing direction from mlm to
investing.
Comments: Fed up with the whole internet thing. Nothing to
do with you
-----
That last person summed up
something one hears much more often lately. People are fed up, disappointed,
frustrated.
Frustration is an interesting emotion. Many years ago, a
very wise man said that frustration ultimately stems from unrealistic
expectations.
Does that describe the Internet or what!?!
So, WHY do people become frustrated and what can you do to AVOID the
frustration? Below are several ideas to help.
===== The Problem
First, the causes of frustration.
There seem to be
three main causes of frustration on the Net
today.
1. Too much
hype.
2. Lack of real support.
3. Rampant false expectations.
People are frustrated with the hype out there. The problem here is
self-evident. I heard a guy say the other day that if he could bag up all the
manure (not the word he used) he has seen online, he could fertilize the entire
state of Texas. Great line.
People are also fed up with being sent to
a Frequently Asked Questions page when what they need is to speak with a real
person. People need, and want, personal support.
Third, and to be
truthful, people come online with their expectations set *way* too high. The
Internet is NOT the pot of gold at the end of the rainbow. Never has been,
never will be. No one makes their fortune in 30 days, or 35 days, or 45 days.
They just show you a glimpse of their bank account that makes it look that way.
Here's the frustrating part of this for me. I KNOW that almost anyone
can succeed online.
But if you let the frustration win, if you let it
get you down and quit, you have ZERO chances of succeeding online!
===== Now ... A Solution
You can beat this frustration! DON'T
give in to disappointment. Stay the course and you WILL win!
Here
are ways to beat back the frustration, keep your chin up, and put
yourself in a position to profit online.
1. Become Hype-Proof
Learn to see the information you receive in a larger context. All
good marketers know how to make their product sound appealing, and know how to
create a sense of urgency.
Only YOU know if you really NEED another
autoresponder, or another eBook on how to write an eBook, or ... you get the
point.
See number five for a quick way to become hype-proof.
2. Understand That Off-Line Business Rules Still Apply
We
must understand that it still takes money to make money We still must advertise
to sell goods and services. The Net makes this wonderfully easy and effective,
but we still must take the steps.
3. Separate Yourself From The
Net - Don't Be Online Too Long
Many online entrepreneurs work
late into the night. About the worst possible time to make a purchasing
decision is after a long session of being online. It's often wise to wait until
the next morning, or next evening, to make a decision.
4. Don't
Fall Prey To Information Overload
In this is the number one
problem I see with people who have gone online within the last three to six
months. Everyone gives away so many e-books and the courses. How can a person
be expected to read everything, much less not drown in the information.
One solution to information overload is to make a list of things that you
really need in your business, then research them one at a time.
For
example, you're going to need an autoresponder, you're going to need to do
advertising, you will need a web hosting company, you're going to need to
create a web site, and you will need for five other things before you can
successfully do business online.
Now take one thing at a time, and
learn what you need to know about that one thing. Then, move on to the next.
5. Wait 24 Hours Before Buying Anything
When I wrote
this line my bank account hollered Amen! If only I practiced get faithfully. I
have never waited 24 hours to buy something and regretted it.
Please
don't fall for the JavaScript trick where web sites tell you that you must
order within the next three days, three minutes, or three seconds to get that
"once a lifetime" price.
I can guarantee that 99% of the time, this
is a trick. To prove it for yourself, bookmark the next site you visit that
offers a limited time guarantee. Then visit the site the day after the
guarantee was supposed to expire. Or, if you know how, view the source code and
see the JavaScript for yourself.
6. Take Something Of Value And
Stick With It
Recent studies show the common pattern of behavior
on the Internet is to join a program, promoted a little, and then leave it.
This can not lead to success.
In any business, success takes time.
Give your online business the time it needs to succeed and it will reward you
with passive income for years to come.
7. Don't Fear You'll Miss
IT ... IT Doesn't Exist
This is the BIG ONE folks! Right now, for
example, Mastery TV is all the rage. Only six months ago, a program called Cash
Evolution was all the rage. As I understand it, Cash Evolution, even with Mark
Joyner's endorsement, was a disaster.
Will Mastery TV end up a winner
or loser? While I don't pretend to know the answer, and many factors will
determine that answer, I do know that no one who signs up, promotes for two
weeks, and quits, will make ANY serious revenue.
Doing business on
the Internet has been challenging lately. Spammers make it harder to get
messages delivered, yet you're reading this one. More and more web sites means
more competition, yet your site got visitors today.
Success online
comes down to this ....
Do the basic things very well, stick with it,
and success WILL be yours!
Charlie Page is the owner of the Directory
of Ezines, the first and most comprehensive list of quality ezines that accept
advertising available on the Internet. Charlie can show you how to sell more
products and earn more affiliate commissions using the Internet's #1 marketing
method ... ezine marketing! |
Psst!...Have you Heard the Buzz? 
