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Understanding the Different Methods of Online Promotion
Copyright
© Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-6973
Did you realize
there are only three types of online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking in more general terms than you
might be thinking.
Let me explain.
The three types of
promotion are Junk, Active and Passive promotions.
JUNK
PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to
produce results, but by their very nature are really only illusionary
promotions.
For example, let me begin with FFA (Free For All) pages.
You might find yourself subscribing to a submission program that tricks you
into believing you are submitting your links to tens of thousands search
engines.
According to the Open Directory website, they have only
approved 1705 search engines and directories for inclusion in their database
(http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted links
are tested by human beings with integrity, for the honesty used in site
description. Search Engine Watch and other search watchers tend to show fewer
than these 1705 engines, primarily because a lot of the engines provide very
little value.
Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on their page at any one time.
So, if ten thousand people are submitting a link to an FFA page on a daily
basis, then the average life of your link is between seven minutes and 144
minutes. I suspect the actual number of submitters is much higher and the
results are much worse. Given that few people surf FFA pages, the chances of
your submission being of any real value is practically nill!
Most of
the people telling you that you can submit your site to tens of thousands of
search engines are truly only submitting your site to FFA pages! Beware of the
false promises.
Another junk promotion method is Safe Lists. A safe
list is a mailing group that is signed up to be received by people who want to
submit their own ads. Now, most safe lists have thousands of subscribers who
are able to submit their ads daily or weekly. The person signed up to receive
the list will receive anywhere from twenty to 140+ messages a day from the
list. These messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open, let alone read
Your Advertising. As a result, thousands of messages go out daily or weekly
that will never be seen by anyone but the sender of the ad. Where is the value
in that? There is none.
ACTIVE PROMOTIONS
Active
promotions are the type that require you to go out on a daily basis or a weekly
basis and put out your advertisements. With active promotions, you will either
place your advertising or you will not sell your products or services. Your
choice is simple --- work or starve.
Examples of active promotions
include Pay Per Click Search Engines (PPCSE’s), Direct Email, Ezine
Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified
Ads, Auctions, Site Sponsorship and Banner Ads.
Some people are able
to utilize these methods very productively, while others are destined to drop
their money into the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions
that can continue to provide results for you long after you have invested the
work to make them available to the Internet community.
Examples of
passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.
Let’s look at articles as a
solid example of my point.
You are reading an article that I have
written to promote my own business. This article is timeless and therefore
could have been written five years ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it can and will
be placed in newsletters/ezines and their accompanying online archives, on
websites and in ebooks for many more years to come.
As a result, this
article will continue to serve me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for public consumption and
publication.
This is the best example I can give you of an excellent
passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to produce their
dreams of online wealth.
My hope is that you will be one of the
people who conquer the challenges before you and to make a nice living while
working online. It will take drive, determination, study plus trial and error,
but you can make it work for you.
Please continue to educate yourself
so that you can avoid the money pits - instead, strive to find the money
barrels. It can be done. I am living proof.
-----------------------------------------------------------------
Stone
Evans will help you setup your very own money making
website today that's
100% ready to take orders and pull in
MASSIVE PROFITS for you right
now...GUARANTEED! Plus, you'll get
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absolutely free WITHIN 24 HOURS!! Get started
immediately at:
http://www.pluginprofitsite.com/main-6973
-----------------------------------------------------------------
Reprinted with permission from the Plug-In Profit Site Free Website Builder.
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